Day 1 – Wednesday January 23
8.30am – Registration
9.00am – Chairman’s welcome
SESSION 1: MARKETS AND MARKETING
9.05am – What it means to be a sports nutrition brand in 2019
Matthew Oster, Head of Consumer Health, Euromonitor International
Over the past five years, sports nutrition has been the fastest growing consumer health category both globally and in the US. Sports nutrition is demonstrating an immense amount of innovation and dynamism. As more consumers adopt healthier lifestyles, these products continue expanding to new consumer groups and are now competing more directly in the broader nutrition space. In his presentation, Matthew will examine sports nutrition growth both in the US and globally, focusing on the changing nature of these products and what it means for the category’s evolution going forward.
9.30am – How strangers shape a market. Online customer reviews and their impact in sports nutrition
Tom Morgan, Market Analyst – Sports Nutrition, Lumina Intelligence, William Reed
As consumers wade through a buffet of options when they purchase online, peer reviews act as compass for their buying intent. With sports nutrition products proliferating at a staggering rate it’s getting harder to get your brand noticed, to see where to head, and to find the key points of difference that capture customer attention. We’ve analysed granular data from reviews, from ingredients and the science behind them to build, from the bottom up, a picture of the sports nutrition world and how its customers buy. Tom’s presentation describes the market, its customers and what drives their engagement and, vitally, what makes them leave a positive review.
10.00 am – No more ‘pink it and shrink it’. Why the sports nutrition industry is missing the market for women
Michelle Arent, Director of Training and Conditioning, Rutgers Center for Health and Human Performance
Female athletes, professional and amateur, have the potential to be a bigger market for supplement providers than their male counterparts, but for years they’ve been sold short with lazy marketing, undifferentiated products and a lack of investment in R&D. As a result, too many female athletes are under nourished, at risk of injury and ignorant of the ways supplementation can improve their performance and protect their health. Michelle challenges you to rethink your approach to the female marketplace for the sake of your bottom line. Drawing on her experience working with female soccer players in the youth and collegiate leagues, she’ll show what can be achieved with consistent supplementation backed by honest communication.
10.30am – Refreshments
SESSION 2: THE STATE OF THE SCIENCE AND ELITE SPORTS
11.00am – The State of the Science – Sports Nutrition
Dr Richard Kreider, Professor and Executive Director of the Human Clinical Research Facility (HCRF)
11.30am – The State of the Science for Fitness and Exercise Nutrition
Dr Shawn Arent, Associate Professor in the Department of Kinesiology & Health, Rutgers University
12.00pm – Packing a punch. How supplements are bringing new power to fight sports
Tony Ricci, Assistant Professor of Exercise Physiology and Nutrition, Long Island University, New York
Traditional fight sports such as boxing have been slow to adopt supplementation, but are catching up fast. However, many fighters risk jumping on supplement bandwagons that won’t help and may hinder their careers. Tony makes the case for an intelligent approach driven by science, not celebrity. With an overview of the supplements landscape and an introduction to the special ways fighters can benefit, he makes the case for a clear communication, third party validation and learning lessons from other elite sports.
12.30pm – Extended networking – Find out if you’ve got mutual interests that would make a subsequent, more in-depth meeting worthwhile.
1.15pm – Lunch with roundtable discussions – Tables will be hosted by an expert from industry or academia who will lead an informal discussion on an industry hot topic. Join the table that suits you best, subject to availability.
SESSION 3: THE SPORTS NUTRITION INDUSTRY AND THE MILITARY
2.45pm – From the battlefield to the sports arena. How dietary supplements differ in individuals undergoing unique stress
Krista Austin, Physiologist, Performance & Nutrition Coaching
Athletes and war fighters have a lot in common – the need for lean body mass and for high levels of both physical and mental strength. To help achieve those objectives, they make significantly greater use of dietary supplements than the general population. Drawing on research and case studies – as well as twenty years’ experience working with athletes and embedded with military units – Krista shows how war fighters and athletes use supplements, both to build fitness and to address underlying physical and mental health issues. She’ll talk about the unique stressors both groups are forced to work under, how those stresses differ and why this results in different supplement choices by athletes and warfighters.
3.15pm – The physical and mental edge: Can dietary supplements keep minds and bodies sharp in our armed forces?
Joshua Hockett, Lead Tactical Strength and Conditioning Facilitator, 57th Pararescue Squadron, Aviano, Italy
Military personnel around the world face high physical and mental demands when in operation. Challenging environments, long shifts, fatigue, lack of sleep, missed meals and subpar nutrition can reduce physical performance, recovery time, mental acuity, and cognitive ability. All of that can seriously jeopardize mission safety and success. The best training programs in the world are less effective if operators aren’t able to fuel properly and sustain basic tenants of health and wellness. Josh considers how, when the going gets tough, different dietary supplements can help bridge the gap for the war fighter.
3.45pm – Refreshments
SESSION 4: REGULATORY COMPLIANCE AND THE ROLE OF THIRD PARTY CERTIFICATION
4.15pm – Today’s top regulatory considerations for the sports nutrition industry
Rick Collins, Partner, Collins Gann McCloskey & Barry
The media frequently demonizes sports nutrition products for being unregulated and dangerous. Nothing could be further from the truth. Your industry has long endured close scrutiny from the FDA, FTC, state legislatures, attorneys general and class action attorneys. Your ability to bear their scrutiny and comply with various regulatory requirements is vital for the success of your business and, as demand for your products grows, so too does the regulatory pressure. Rick’s presentation examines today’s regulatory environment and offers straightforward advice on how to avoid the most common pitfalls.
4.45pm – Speaker to be announced
Evening – Networking reception
Day 2 – Thursday January 24
SESSION 5: CUTTING EDGE SCIENCE: FROM THE MICROBIOME TO PERSONALIZATION
9.00am – Promoting peak performance: Identifying and isolating novel probiotics from athlete microbiomes
Jonathan Scheiman, Co-founder and Chief Executive Officer, FitBiomics
Over the past two years Harvard University has recruited and sequenced the microbiome of athletes to identify the bacteria associated with peak performance and recovery. The work reveals unique differences between the microbiomes of athletes and non-athletes, as well as bacteria that change before and after athletic events. This has led to the identification of novel probiotic candidates with the potential to promote recovery and energy metabolism. Based on this work Jonathan describes the specific microbial profile of elite athletes and how probiotics can enhance their performance.
9.30am – Panel discussion: Personalization and the digital revolution
Big data, wearable technology, personalized analysis, and the digital shopping revolution are all providing huge opportunities for companies and entrepreneurs looking to innovate in the sports and active nutrition area. From the use of personalized analysis in elite level sports to the use of wearable devices and app-based health trackers to provide better dietary recommendations, and a consumer desire to get ‘for me’ products delivered to their door, this session will look at some of the key trends and innovations in the digital and personalized space. Our panel of experts will discuss the recent technology explosion to identify what’s capturing and holding consumer interest most powerfully and discuss what the industry’s reaction should be – how businesses should engage with this revolution, and how it will impact the products they sell.
- Dr Ahmed El-Sohemy, Professor and Canada Research Chair in Nutrigenomics, University of Toronto
- Dr Gil Blander, Founder and Chief Scientific Officer, Segterra (InsideTracker)
- Anthony Almada, CEO, IMAGINutrition
10.30am – Refreshments
11.00am – It’s a mind game. Why nootropics are the new growth area for the sports nutrition market
Dr Susan J Hewlings, Director of Scientific Affairs, Nutrasource Diagnostics; Professor Central Michigan University
Nootropics is a new but rapidly growing category within today’s sports nutrition market, with products designed to increase mental functions including memory, motivation, concentration, and attention and enhance brain health. Things all athletes would agree give them a vital competitive edge. In addition, maintaining mental focus throughout the day after a tough workout can also be a challenge and Nootropics can help you get through it. Susan gives an overview of the sports nutrition market for nootropics, the research that underpins some popular compounds and the competitive benefits they can offer.
11.30am – Speaker to be announced
12.00pm – Panel discussion: The state of the industry
- Dr Ralf Jäger, Co-founder and Partner, Increnovo
- David Sandler, Chief Operating Officer, ProSupps USA
12.45pm – Chair’s closing remarks
1.00pm – Networking lunch
2.00pm – Departures