We are working on the 2020 program; In the meantime, please see below what was on the agenda for the summit that took place in January 2019.
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2019 Program Overview
Day 1 – Wednesday January 23
In the morning, arrive in San Diego at your convenience in time for registration at 08.30.
What it means to be a sports nutrition brand in 2019
Matthew Oster, Head of Consumer Health, Euromonitor International
Over the past five years, sports nutrition has been the fastest growing consumer
health category both globally and in the US. Sports nutrition is demonstrating an
immense amount of innovation and dynamism. As more consumers adopt healthier
lifestyles, these products continue expanding to new consumer groups and are now
competing more directly in the broader nutrition space. In his presentation,
Matthew will examine sports nutrition growth both in the US and globally, focusing
on the changing nature of these products and what it means for the category’s
evolution going forward.
How strangers shape a market. Online customer reviews and their impact in sports nutrition
Tom Morgan, Market Analyst – Sports Nutrition, Lumina Intelligence, William Reed
As consumers wade through a buffet of options when they purchase online, peer
reviews act as a compass for their buying intent. With sports nutrition products
proliferating at a staggering rate it’s getting harder to get your brand noticed, to see
where to head, and to find the key points of difference that capture customer
attention. We’ve analysed granular data from reviews, from ingredients and the
science behind them to build, from the bottom up, a picture of the sports nutrition
world and how its customers buy. Tom’s presentation describes the market, its
customers and what drives their engagement and, vitally, what makes them leave a
No more ‘pink it and shrink it’. Why the sports nutrition industry is missing the market for women
Michelle Arent, Director of Training and Conditioning, Rutgers Center for Health and Human Performance
Female athletes, professional and amateur, have the potential to be a bigger market
for supplement providers than their male counterparts, but for years they’ve been
sold short with lazy marketing, undifferentiated products and a lack of investment in
R&D. As a result, too many female athletes are under nourished, at risk of injury
and ignorant of the ways supplementation can improve their performance and
protect their health. Michelle challenges you to rethink your approach to the female
marketplace for the sake of your bottom line. Drawing on her experience working
with female soccer players in the youth and collegiate leagues, she’ll show what can
be achieved with consistent supplementation backed by honest communication.
The State of the Science – Sports Nutrition
Dr Rick Kreider, Director of the Exercise & Sport Nutrition Lab, Texas A&M University
Sports nutrition is a constantly evolving field with hundreds of research papers published annually. Consequently, staying current with the relevant literature is often difficult. The ISSN has recently published an update to its 2014 and 2010 exercise and sport nutrition reviews. It presents a well-referenced overview of the current state of the science related to optimization of training and performance enhancement through exercise training and nutrition. This presentation will highlight general nutritional strategies to optimize performance and enhance recovery and our current understanding of nutritional approaches to augment skeletal muscle hypertrophy and the potential ergogenic value of various dietary and supplemental approaches. These evidence-based guidelines not only provide an update to the current literature but also guidance in terms of development of sport nutrition products. Additionally, this session will provide insight regarding future opportunities in terms of research and product development.
The State of the Science for Fitness and Exercise Nutrition
Dr Shawn Arent, Associate Professor in the Department of Kinesiology & Health,
Nutrition plays an important role in helping fitness enthusiasts maximize the effects of their training programs. Proper diet and supplementation can help optimize recovery, fitness improvements, and body composition changes. However, nutritional fallacies persist in this arena as “quick fixes” and fad diets are promoted, often without scientific support. This talk will examine current dietary and supplement trends in fitness and exercise and evaluate scientific support and theoretical plausibility. Focus will be placed on identifying those products with the strongest evidence base as well as applicability to improved health and performance goals. Additionally, areas of promise that require further research will be discussed along with those supplements and diets that appear to be more hype than hope.
Packing a punch. How supplements are bringing new power to fight sports
Tony Ricci, Assistant Professor of Exercise Physiology and Nutrition, Long Island University, New York
Traditional fight sports such as boxing have been slow to adopt supplementation,
but are catching up fast. However, many fighters risk jumping on supplement
bandwagons that won’t help and may hinder their careers. Tony makes the case for
an intelligent approach driven by science, not celebrity. With an overview of the
supplements landscape and an introduction to the special ways fighters can benefit,
he makes the case for a clear communication, third party validation and learning
lessons from other elite sports.
From the battlefield to the sports arena. How dietary supplements differ in individuals undergoing unique stress
Krista Austin, Physiologist, Performance & Nutrition Coaching
Athletes and war fighters have a lot in common – the need for lean body mass and
for high levels of both physical and mental strength. To help achieve those objectives,
they make significantly greater use of dietary supplements than the general
population. Drawing on research and case studies – as well as twenty years’
experience working with athletes and embedded with military units – Krista shows
how war fighters and athletes use supplements, both to build fitness and to address
underlying physical and mental health issues. She’ll talk about the unique stressors
both groups are forced to work under, how those stresses differ and why this
results in different supplement choices by athletes and warfighters.
The physical and mental edge: Can dietary supplements keep minds and bodies sharp in our armed forces?
Joshua Hockett, Director of Food and Fitness Engagement, Bayer Crop Sciences
Military personnel around the world face high physical and mental demands when
in operation. Challenging environments, long shifts, fatigue, lack of sleep, missed
meals and subpar nutrition can reduce physical performance, recovery time, mental
acuity, and cognitive ability. All of that can seriously jeopardize mission safety and
success. The best training programs in the world are less effective if operators aren’t
able to fuel properly and sustain basic tenants of health and wellness. Josh considers
how, when the going gets tough, different dietary supplements can help bridge the
gap for the war fighter.
Today’s top regulatory considerations for the sports nutrition industry
Rick Collins, Partner, Collins Gann McCloskey & Barry
The media frequently demonizes sports nutrition products for being unregulated
and dangerous. Nothing could be fur ther from the tr uth. Your industr y has long
endured close scrutiny from the FDA, FTC, state legislatures, attorneys general and
class action attorneys. Your ability to bear their scrutiny and comply with various
regulator y requirements is vital for the success of your business and, as demand for
your products grows, so too does the regulatory pressure . Rick’s presentation
examines today’s regulator y environment and offers straightforward advice on how
to avoid the most common pitfalls.
Run with the Salmon. Why Astaxanthin is the Go-To Ingredient for Muscle Recovery and Endurance
Dr. Karen A. Hecht, Scientific Affairs Manager, AstaReal
Natural astaxanthin is a miracle of nature, protecting animals at the peak of their struggles and endeavours. For salmon it’s the secret source of stamina that powers their marathon migration runs. Without it they’d simply burn out before reaching their spawning grounds. Years of research has transformed this natural substance into a clinically proven nutrient that maximizes sports performance by improving power and endurance while protecting against muscle damage. Dr. Hecht’s presentation draws on trials with cyclists, soccer players and paramedics to show just how much further and faster astaxanthin can take them.
Day 2 – Thursday January 24
Start day two of the summit by joining the AstaReal team for a gentle 2-mile morning jog/run/walk around beautiful San Diego Del Mar! Don’t forget to bring your running shoes and workout clothes and those that take part will receive an awesome piece of swag! Meet at 7.30am in the Marriott Del Mar hotel lobby. Upon your return to the hotel, you will receive a smoothie in a take away Blender Bottle shaker cup, sponsored by AstaReal to set you up for the day! The jog/run/walk will take place rain or shine, so please prepare accordingly!
Promoting peak performance: Identifying and isolating novel probiotics from athlete microbiomes
Jonathan Scheiman, Co-founder and Chief Executive Officer, FitBiomics
Over the past two years Harvard University has recruited and sequenced the
microbiome of athletes to identify the bacteria associated with peak performance
and recovery. The work reveals unique differences between the microbiomes of
athletes and non-athletes, as well as bacteria that change before and after athletic
events. This has led to the identification of novel probiotic candidates with the
potential to promote recovery and energy metabolism. Based on this work
Jonathan describes the specific microbial profile of elite athletes and how probiotics
can enhance their performance.
Panel: Personalization and the digital revolution
Big data, wearable technology, personalized analysis, and the digital shopping
revolution are all providing huge opportunities for companies and entrepreneurs
looking to innovate in the sports and active nutrition area. From the use of
personalized analysis in elite level sports to the use of wearable devices and appbased
health trackers to provide better dietary recommendations, and a consumer
desire to get ‘for me’ products delivered to their door, this session will look at some
of the key trends and innovations in the digital and personalized space. Our panel of
experts will discuss the recent technology explosion to identify what’s capturing and
holding consumer interest most powerfully and discuss what the industry’s reaction
should be – how businesses should engage with this revolution, and how it will
impact the products they sell.
- Dr Ahmed El-Sohemy, Professor and Canada Research Chair in Nutrigenomics, University of Toronto, Founder & Chief Science Officer of Nutrigenomix
- Dr Gil Blander, Founder and Chief Scientific Officer, Segterra (InsideTracker)
- Anthony Almada, CEO, IMAGINutrition
- Bill Carter, Chief Legal Officer and Global Compliance Officer, Bodybuilding.com
It’s a mind game. Why nootropics are the new growth area for the sports nutrition market
Dr Susan J Hewlings, Director of Scientific Affairs, Nutrasource Diagnostics; Professor Central Michigan University
Nootropics is a new but rapidly growing category within today’s sports nutrition
market, with products designed to increase mental functions including memory,
motivation, concentration, and attention and enhance brain health. Things all athletes
would agree give them a vital competitive edge. In addition, maintaining mental
focus throughout the day after a tough workout can also be a challenge and
Nootropics can help you get through it. Susan gives an overview of the sports
nutrition market for nootropics, the research that underpins some popular
compounds and the competitive benefits they can offer.
Protein plus: New approaches to the role of nutrition in recovery
Nick Morgan, Director, Sports Integrated
Recovery is a primary need-state in sports nutrition, with both its quality and rate being a vital consideration for both elite athletes and active sports people. Protein is traditionally the key ingredient consumed to stimulate recovery because of its positive impact on muscle protein synthesis, soreness and subsequent performance. However, because recovery is inherently linked to other need-states, including injury, pain reduction, inflammation and sleep, there is potential for other active ingredients to have an impact, whether consumed in isolation or in a variety of product formulations. Drawing upon insights from elite sport, Nick will show how approaches to recovery are evolving to include other ingredient types, most particularly Curcumin and Palmitoylethanolamide (PEA).
Panel: The state of the industry
Moderated by Dr Stephen Daniells
- Dr Douglas Kalman, Co-founder ISSN and Vice President, Scientific Affairs, Nutrasource
- Dr Ralf Jäger, Co-founder and Partner, Increnovo
- David Sandler, Chief Operating Officer, ProSupps USA
- John Venardos, Vice President, Regulatory Affairs, Bodybuilding.com
- Lauren Green, Manager of Research and Development,GNC
Once the programme has come to an end cement new links in your network, discuss the insights you’ve learned from the programme and create lasting connections at our informal networking lunch before the event closes at 14.00.